Three production techniques that crossed the chasm from 'experimental' to 'expected' this year:
Scroll-driven shaders. Once novelty, now standard for hero sections in the top 1% of marketing sites. Cheap to produce now thanks to better tooling.
View transitions. The native browser API matured enough this year that the shared-element morph from card to hero is a real production pattern, not a hack.
Editorial motion systems. Brands now ship motion principles in their guidelines — easings, durations, signature interactions — versioned with the rest of the system.
— published September 10, 2024, 3 min read
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