¶ Journal · Field notes

What we’ve gohdkdfkdto say.

Field notes on craft, industry shifts, and what we're learning while making the work.

↘ updated when we have something

/01 · Industry · September 10, 2024

The Changing Face of Digital Advertising

What's shifted in the last 18 months — and the four production habits that separate brands that adapt from brands that bleed.

3 min read · read →

¶ More writing

↘ also at: rss

Strategy · September 10, 2024 · 3 min read

Why the agency-of-record model is dying, and what's replacing it for founders building from scratch.

Craft · September 10, 2024 · 3 min read

Three production techniques that quietly moved from experimental to expected in 2024.

Industry · September 10, 2024 · 3 min read

What used to take a quarter now takes a week. Here's how production rhythm changed — and what it means for in-house teams.

Strategy · September 10, 2024 · 3 min read

The five-question audit we run before every brand engagement.

Craft · September 10, 2024 · 3 min read

How we use AI in the studio without letting it flatten the work.

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