Project overview
A clean monochrome system with hand-drawn illustration accents — designed to read on a shelf at six feet and reward a closer look at six inches.
¶ Case study · 2024
Packaging
Six-SKU packaging system for a small-batch food brand.
/ Client
Field Goods
/ Year
2024
/ Category
Packaging · Brand
/ Scope
Packaging, Illustration, Production
Designing the experience
Hierarchy tuned for retail glance, then for ingredient curiosity, then for sourcing detail. Three readings, one face.
Information architecture
Uncoated FSC stock, two-color spot print, soy ink. We shipped to five regional grocery chains and an online subscription tier.
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