advergrid.

¶ Case study · 2024

Booklet mockup

Quarterly print system extended from a digital-first brand.

/ Client

Booklet Co.

/ Year

2024

/ Category

Print · System

/ Scope

Print system, Typography, Production

Booklet mockup

Project overview

Bringing the same editorial system back into print, with a custom paper stock and a six-color spot palette. Each quarterly issue ships in four nested booklets.

Designing the experience

Reading furniture — folios, footnotes, marginalia — designed to read fast but reward second passes. Spread density tuned for café-table reading.

Information architecture

Adobe InDesign masters paired with a tokens-as-paragraph-styles bridge to keep print and web in sync without a redesign cycle.

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