Project overview
Clay.ai builds a tool for generating UI from prose. The brand had to feel like the output: editorial, soft, opinionated. We landed on warm grays, a custom display face, and a motion system tuned to the cadence of real product flows.
¶ Case study · 2025
Clay.ai
Identity and product brand for a generative interface platform.
/ Client
Clay.ai
/ Year
2025
/ Category
Brand · Product
/ Scope
Brand, Product UI, Marketing
Designing the experience
Product brand sits inside the canvas — we treated the workspace as the primary surface and let everything else inherit from it.
Information architecture
Shared Tailwind tokens across the product app and marketing site; brand pages render the actual product as visual evidence.
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