¶ Case study · 2025
Brand system and marketing site for an open-source design tools company.
/ Client
Nexus Labs
/ Year
2025
/ Category
Brand · Web
/ Scope
Brand identity, Marketing site, Motion system
Nexus needed a brand that could carry both a developer audience and an enterprise sales motion without splintering. We rebuilt the visual language around a single editorial wordmark and shipped a marketing site engineered for fast iteration by their in-house team.
Three audiences, one navigation. We tested four IA models with real engineering leads before settling on a verb-led top nav (Build, Deploy, Compare) that mirrors how teams already describe the product internally.
Headless CMS at the edge, MDX for changelog and docs, and a tokens pipeline that lets product designers ship brand updates without engineering. CLS held under 0.02 across the top fifteen routes.
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