Project overview
Graphic.ai sells to creative directors who can smell template work from a mile away. The brief: every surface — pitch deck, web, app — has to feel like a single, hand-made artifact. We delivered the full system over twelve weeks.
¶ Case study · 2024
Graphic.ai
End-to-end identity for a generative graphics studio building tools for creative directors.
/ Client
Graphic.ai
/ Year
2024
/ Category
Product · Brand
/ Scope
Identity, Product, Pitch deck
Designing the experience
Every page composes from the same four-track grid, so the work feels editorial without becoming repetitive. Color systems shift per chapter, geometry holds.
Information architecture
Custom shader-driven hero, R3F canvases per case study, and a Notion-backed asset pipeline that turns updates into static rebuilds in under 90 seconds.
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Booklet mockup
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↑ no template work, no demo decks